BeyGOOD Black Parade Route Grant Update - 1 year Later

BeyGOOD Black Parade Route Grant Update - 1 year Later

During this month-long celebration of Black Business, I, Tyree Boyd-Pates, founder of NOMMO Cultural Strategies, want to share a personal update about our journey over the past year. Over the past five years, I've been focused on using my creative vision and expertise in Black history to build bridges between the classroom, the boardroom, museum galleries, and the Black community. I aim to promote narrative repair by tackling centuries of inadequate representation and miseducation, particularly in retail, marketing, and advertising.

The past year has been incredible, and we can trace it back to the BeyGOOD Black Parade Route Grant, which changed our mission to focus on education and advisement around African-American Art, History, and Culture. Drawing inspiration from my upbringing in Los Angeles and the entrepreneurial legacies of Bridget "Biddy" Mason and Nipsey Hussle, whom the latter also attended the same high school as me, I founded NOMMO Cultural Strategies to bring this vision to fruition.

The Essence of NOMMO Cultural Strategies

I founded NOMMO Cultural Strategies with the vibrant people of Mali, drawing inspiration from the Dogon belief in the power of the spoken word as beautiful spiritual guidance. The name NOMMO signifies that our words create life and facilitate culture. This belief has remained the foundation of our work: bringing cultural wisdom and appreciation to the forefront of corporate and community settings.

A Moment of Affirmation

While working with numerous outstanding clients, receiving recognition and support from Beyoncé Knowles-Carter and the BeyGOOD Foundation for my work as a founder and entrepreneur is an incredible honor and further affirms what I have always believed: "I am my ancestors' wildest dreams."

I vividly remember the moment at the Black Parade Route Los Angeles luncheon when my name was called for the $10,000 business grant. That wasn't just a moment of monetary support but a strong affirmation that our work matters. It reminded us that our hard work and dedication to NOMMO Cultural Strategies is recognized and valued.

The Impact of the Grant

We have extended our reach and deepened our impact thanks to the BeyGOOD grant over the past year. This has enabled us to do the following:

  • Consultancy Services: We will more closely engage companies and organizations in individualized consultancy to integrate African-American cultural insight effectively into strategy.

  • Education Drive: Launch new programs that bridge the gap between the classroom and the boardroom, promoting parity and inclusivity, mainly through Freedom School Online.

  • Community Outreach: Expand into more local communities and schools to spread the impact of cultural education and appreciation.

Upliftment in the Black Experience

At NOMMO Cultural Strategies, we firmly believe that supporting Black businesses is a way to advance Black history. Supporting Black companies has been a driving force behind our work. It's something I'm very passionate about. It's not just about business; it's about impacting the community and showing appreciation for African-American culture.

Looking Forward with Gratitude

We look to the future with gratitude for all that BeyGOOD and the community have done. This grant has accelerated our growth and empowered us to make a difference. We remain committed to our mission and are excited about what lies ahead.

Join us in celebrating Black Business Month by supporting the businesses that are changing lives. Together, we can create a future where culture and strategy go hand in hand, enriching our world for generations to come.

Thank you for joining our journey. Let's continue empowering businesses and people to create a brighter future for everyone.

Warm regards,

Tyree Boyd-Pates

Founder, NOMMO Cultural Strategies

Where Culture Meets Strategy

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Field Notes: Los Angeles Contemporary Museum of Art’s “Simone Leigh” Exhibition — NOMMO Cultural Strategies

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Beyonce’s BeyGOOD Foundation Invests in Cultural Consultancy Powerhouse: Nommo Cultural Strategies