NIKE came to us with one question:
How do we deliver a Black History Month collection that intertwines race, sport, and culture to tell forward-thinking stories about those within the African Diaspora?
Debuted in 2022, NOMMO consulted NIKE for its latest Black History Month Collection entitled “Future Movement.” This year’s theme amplifies Nike’s
commitment to building a more diverse, inclusive world of sport.
Alongside the collection, Nike donated $2.75 million to 44 organizations nationwide that fight for the benefit of Black Americans through initiatives like social justice, education, innovation, and economic opportunity.
NOMMO assisted by offering scholarly and cultural research and providing product feedback to NIKE to substantiate the thrust of the collection and campaign.
Global Campaign Outcomes:
3 Sneakers & Apparel Collection
Designed by Black creatives, the BHM 2022 Nike Air Force 1 comes in three colorways, each pair complementing the next. All three of the sneakers have a sort of metamorphosis theme signified with butterflies and leafy green accents. Two Air Force options have black exteriors, one with gradient trim and the other with a nature-inspired Swoosh. The standout Air Force 1 has a floral upper with a green midsole. Each pair features an “FM” logo on the tongue, signifying the “Future Movement.”
