NIKE came to us with one question:
How do we deliver a wellness collection that intertwines race, sport, and culture to advance nuanced stories about Black people across the United States and the great outdoors?
Debuted in 2023, NOMMO consulted NIKE for its latest Black History “Future Movement” campaign and collection. This year’s theme amplifies Nike’s
commitment to building a more diverse, inclusive, and holistic world of sport.
Alongside the campaign and collection, Nike donated $8.9 million in 2023 investments through its Black Community Commitment to support 53 national and local nonprofit organizations focused on education innovation, economic empowerment, and social justice.
NOMMO assisted by offering scholarly, cultural research and recommendations and providing product feedback to the brand to substantiate the thrust of the collection and campaign.
Global Campaign Outcomes:
3 Sneakers & Apparel Collection
Inspired by the great outdoors, the Future Movement collection emphasized the power and legacy of African Americans through the Air Humara, Asuna 2, and ACG Lowcat alongside a two-piece apparel capsule. Of which, each point to nods of a rich past rooted in forging brighter futures.
In collaboration with Black contemporary artist, Lenworth “Joonbug” McIntosh, a multidisciplinary artist based in Los Angeles showcases his personal journey of healing and reconnecting with his roots, Joonbug used aspects of the shoes to inspire the apparel to coincide with the collection.
A Global Retail Campaign
In partnership with Nike and Kevin Durant, NOMMO assisted with Durant’s outlook on Black history and the importance of his village to him both on and off the court in the video below.
